Monday 26 September 2011

Hierarchy - Long List


In this exercise I tried to follow the guides set out in the content from Enric Jardi's book,   "Twenty-two tips on typography (that some designers will never reaveal) and twenty-two things that you should never do with typefaces (that some typographers will never tell you)".

For example, I didn't use too many different typefaces and also didn't use any bold Serifs. I also tried to keep the hierarchy simple, changing just the colour and size. 

Sunday 25 September 2011

Hierarchy - Strathclyde Police Reports


Inappropriate Font - Cloud Wuf

After reading Garfield's book about the inappropriate use of comic sans, you start to realise how people use a Font without really thinking about the message they are giving across. In this example, the designer has used, what he thinks, a fancy font to separate the two words in the logo.


What he has actually done is chosen a Font that suggests something heavy and fancy, where in fact the connotations of "Cloud" are light and airy. I have suggested an appropriate alternative that gives this message across and also gives the whole design a more modern appeal.

Monday 12 September 2011

First Post!! Letterpress Video

Just a little video I found whilst surfing some other design blogs .... good piece of motion graphics and quite interesting to watch!! It wont take up much of your time ... I Promise!!
 http://vimeo.com/naomieross/letterpress